Home Business Planning 5 Ways to Get People to Remember You (And Your Company)
5 Ways to Get People to Remember You (And Your Company)

5 Ways to Get People to Remember You (And Your Company)



BY | May 12, 2014| Original Post from http://www.entrepreneur.com/article/233768

  Image credit: Shutterstock

After a recent lecture, a young consultant came up to me. “I have a problem,” he said. “People seem to forget me right away. I’ll remember meeting them, but they have no idea we connected before. I think I’m just not memorable enough. What can I do?”

Being memorable is essential for every entrepreneur — after all, people won’t fund you or buy from you if they don’t even remember you exist.

Here are five ways to ensure you’re making a strong and lasting impression.

1. Identify a commonality. When I interviewed the eminent psychologist Robert Cialdini for my book Reinventing You, he told me the fastest way to get someone to like you is to find a commonality you share with them. People will trust you and relate to you if they feel you share a bond — whether it’s that you’re from the same hometown, went to the same school or even just that you both like dogs or the color orange. And if they like you and trust you, they’ll remember you.

Related: How to Say ‘I’m the Best’ Without Actually Saying It

2. Pique their interest. Many of us kill conversations in the first 10 seconds. When someone asks the inevitable, “What do you do?,” you need a better answer than just a boring recitation: “I own a business” or “I’m a technology entrepreneur.” Find a way to pique their curiosity and make them want to know more. It’s a lot more interesting and memorable to say “I help companies become more famous” or “I’m launching a business that will enable you to connect with doctors without ever leaving your home.”

3. Develop a signature style. Sometimes your wardrobe can help you stand out. (Don’t force it if it doesn’t feel natural to you.) But Madeleine Albright’s brooches, Tucker Carlson’s bowties and Steve Jobs’ black turtlenecks all helped them distinguish themselves. If you have a certain accessory or style you relish, you may consider making it a conscious part of your brand. It’s a lot easier to remember “Jeff, the guy who always wears colorful socks,” compared to “Jeff, that guy who dresses like everyone else.”

Related: 6 Items Every Entrepreneur Needs to Dress for Success

4. Ask a lot of questions. It may sound counterintuitive but asking a lot of questions can actually make you far more memorable to others. People love to talk about themselves, and they’re likely to remember someone who asks thoughtful, interesting questions because it makes them feel appreciated and understood. That’s a lot more potent than someone who simply prattles on about their own accomplishments.

5. Find a reason to follow up. If people don’t remember you, it could be that you’re not giving them enough opportunities. It’s hard to remember anyone that you’ve met just once, particularly if you’ve only had a brief interaction. So if you’d like to turn a quick meeting into a long-lasting relationship, make a point of finding a way to continue the conversation. Get their contact information, and try to identify areas that are ripe for follow-up. Perhaps you can send them an article they’d be interested in or congratulate them when their favorite team wins over the weekend. The more exposure they have to you, the more likely they are to remember you at the next conference or Chamber of Commerce event.

Making a strong impression is critical to your business success. By following these techniques, you can be sure people will take note.

Related: Insure Yourself Against Extinction by Building Your Personal Brand

Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Reinventing You: Define Your Brand, Imagine Your Future.



Pablo Valle

Pablo F. Valle is a Program Manager in the Planning, Engineering, and Construction Department at The Metropolitan Transit Authority of Harris County. He manages diverse transportation engineering projects ranging from between $500,000 to $25 million in various engineering areas for the Houston metropolitan region.

Pablo is also an entrepreneur at heart. He is the Founder and President of Small Business Connexion, a Professional Business Organization helping businesses Learn, Grow, and Connect. Pablo also founded a local Houston Professional Business Network (the Latino Professional Business Network) that began with fifteen people and grew to over 4,200 members in less than three years. He has served in numerous leadership roles including; Treasurer and President of the American Society of Civil Engineers – Student Chapter, Board Member of the Chamber of Latino Entrepreneurs, President, Membership Co-Chair, and Secretary/Treasurer of the Texas Institute of Transportation Engineers Houston District. Among his peers, Pablo is known as the “Godfather of Networking”.

Pablo received his Bachelor of Engineering from the City College of New York and his Master’s degrees in Civil Engineering from The City University of New York – Graduate Center. He is the recipient of numerous awards including; The Minority Research Careers for Minority Scholar, the Hispanic Serving Institute Scholarship, and the City College of New York President’s award for outstanding leadership.

Pablo is married to his High School sweetheart Tanya N. Valle and together they have three boys; Justin Paul, Jeremy Timothy, and Jayden Christian Valle.