Home Client Relation They Are the Face of Your Company

They Are the Face of Your Company

0
0

retail-traineeshipsDuring my customer service career, I have often heard the statement – “It doesn’t matter what I think, no one’s listening to what I have to say anyway.” More often than not, these words were verbalized by a front line employee. It’s important to appreciate and listen to your front line employees. Here are three reasons not to take them for granted.

They Are the Face of the Company – Whether face to face, on the phone or web chatting with customers, front line employees are the company to your customers! By the very nature of the position, front line employees are able to provide invaluable insights into how customers really feel about your products/services. Remember to treat them in the same manner as they are required to treat the customer. Your willingness to do so sends the message that they are an important component of the organization. Sooner or later, it will be pretty easy to spot an unhappy employee – body language, voice tones, customer complaints, attendance or all clues to employee morale.   It’s important to keep morale high as happy employees create happy customers.

They Have Solutions – It’s common for front line employees to create “custom” resolutions for reoccurring issues. Through personal experience, I have witnessed front line employees put their “custom” resolutions in motion in order to deliver a great customer experience. Maintain open communication with front line personnel as this encourages the sharing of information. Their solutions keep customers happy which contributes to the profitability of the company. During a corporate stint as an operations analyst, it was common to conduct process analysis projects. I often found that front line personnel knew the process and its shortcomings much better than their respective managers. Upon further examination, more often than not, a communication gap existed between management and front line personnel. The communication pattern was one of “do this because it’s your job” vs “if we ask you do this, how does this impact your job?” When more of the latter exists, the customer benefits as frontline personnel feel that their opinion matters, which leads to the provision of a better customer experience.

They’re Human – Probably the most important reason to listen to your front line personnel is a simple one – they’re human. Front line personnel want to feel valued and respected for what they do. Not everyone is capable of servicing customers. I repeat – not everyone possesses the ability to provide customer service day after day, minute by minute. It takes patience coupled with a good attitude and a highly developed listening ear to consistently meet customer expectations. I often hear people say “Anyone can answer a phone.” or “It’s pretty simple to take customers’ orders.” Yes, anyone can answer a phone or take customers’ orders – the key is, do you know what to do next? Not everyone has the personality or demeanor to turn an angry customer into a long-term purchaser of the company’s products/services. The next time you feel like your front line personnel are not performing to company expectations, carve out some time to get in their shoes. Take on their duties. Ask questions and really listen to the replies. You might be surprised by the knowledge gained from this simple exercise.

Are your front line personnel an untapped information reservoir? Remember  – They Are the Face of Your Company, They Hold Solutions and They’re Human. Spend time with your front line personnel today!

Comments

comments

Errol Allen

Speaker, author and consultant Errol Allen has over 25 years of hands – on experience in the customer service industry including 13 years in a management role. Errol has worked in several industries within the service sector including security systems, newspaper, software, cable television and insurance. Having held positions as an Internal Customer Service Consultant, Call Center Quality Manager and Operations Analyst, Errol understands that a ”systems” orientation is crucial to providing excellent customer service.

He is experienced in facilitating interdepartmental process improvement projects to insure efficient service delivery to both internal and external customers. Errol has also designed and implemented customer service training programs for the “front line” associate to insure employee confidence when interacting with customers. He is a member of the American Society of Quality, which promotes the practical application of quality knowledge across multiple industries.

Errol shares his customer service expertise as a contributing writer for Small Business Today Magazine and D-Mars Business Journal and is the publisher of “Now That’s Customer Service!”, a free online monthly newsletter where he offers customer service tips and real life customer service stories. In his quest to acknowledge the receipt of great customer service, Errol personally awards his “Now That’s Customer Service! award to deserving employees or companies. An avid blogger, his articles have been published in several online magazines including Customer Service Manager and Customer Experience Magazine of the UK. He is also a workshop leader at the University of Houston’s Small Business Development Center. Get your copy of Errol’s new book – “Keys To Delivering Amazing Customer Service!”

LEAVE YOUR COMMENT